Privacy Policy

1. Introduction

ANSHUN LIAN TRADING CO., LIMITED (trading as Reel Force Pro) ("Reel Force Pro", "we", "us", or "our") operates www.reelforcepro.com for public enquiries and customer communication. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong Special Administrative Region ("PDPO") and, where applicable, the General Data Protection Regulation ("GDPR") of the European Union.

By using our website, contacting us via WhatsApp, email, phone, or visiting our showroom, you acknowledge that you have read and understood this Privacy Policy.

2. Data We Collect

We may collect the following categories of personal data:

• Contact Information: Name, email address, phone number, WhatsApp number, and mailing address.
• Consultation Data: Details you share about your jewelry preferences, design ideas, budget range, occasion, and any images or sketches you provide.
• Communication Records: Records of our correspondence with you via email, WhatsApp, phone, or in person.
• Website Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and cookies (see Section 7).
• Showroom Visit Data: If you visit our showroom, we may collect your name and contact details for appointment scheduling and security purposes.

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiries and provide design consultations.
• To create, refine, and deliver your custom jewelry pieces.
• To communicate with you about your order, including progress updates and delivery arrangements.
• To provide after-sales services including cleaning, repairs, and warranty claims.
• To improve our website, services, and customer experience.
• To send you marketing communications (only with your explicit consent, and you may opt out at any time).
• To comply with legal obligations and protect our legal rights.

4. Legal Basis for Processing (GDPR)

For individuals in the European Economic Area, we process personal data based on:

• Consent: Where you have given clear consent for us to process your data for a specific purpose.
• Contract: Where processing is necessary for the performance of a contract with you.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these do not override your rights.
• Legal Obligation: Where processing is necessary to comply with a legal obligation.

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal data to third parties. We may share your data with:

• Service Providers: Trusted third parties who assist in operating our website, conducting our business, or servicing you (e.g., courier services for delivery, payment processors).
• Professional Advisors: Lawyers, accountants, and auditors as necessary for legal or financial purposes.
• Law Enforcement: When required by law, court order, or governmental regulation.

All third parties are contractually obligated to protect your personal data and use it only for the purposes for which it was shared.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Consultation records and order histories are typically retained for seven (7) years in accordance with Hong Kong regulatory requirements. You may request deletion of your data at any time (see Section 8).

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. These include:

• Essential Cookies: Necessary for the website to function properly.
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements (only with your consent).

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

8. Your Rights

Under the PDPO and, where applicable, the GDPR, you have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (subject to legal retention requirements).
• Objection: Object to processing of your data for direct marketing purposes.
• Portability: Request transfer of your data to another service provider (GDPR only).
• Withdrawal of Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at info@reelforcepro.com or call +852 5693 5346. We will respond within 40 days as required by the PDPO.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted communications, secure servers, access controls, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Your data may be transferred to and processed in jurisdictions outside Hong Kong for the purposes described in this policy (e.g., cloud hosting providers). Where such transfers occur, we ensure that appropriate safeguards are in place, including standard contractual clauses or equivalent measures, to protect your data in accordance with applicable law.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on our website with the revised effective date. We encourage you to review this page periodically.

13. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact:

ANSHUN LIAN TRADING CO., LIMITED (trading as Reel Force Pro)
Data Protection Officer
RM03, 24/F, Ho King Comm Ctr
2-16 Fa Yuen St, Mong Kok, Hong Kong
Email: info@reelforcepro.com
Phone: +852 5693 5346

You also have the right to lodge a complaint with the Privacy Commissioner for Personal Data, Hong Kong (www.pcpd.org.hk).